Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee masHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Lee masBig Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
Lee masLooks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...
Lee masChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lee masProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lee masBrings together all the latest methodologies, tools and techniques related to the Internet of Things and Artificial Intelligence ...
Lee masAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee masSheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee masFocuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...
Lee masPresents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
Lee masExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee masA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lee masProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Lee mas